Branding

When it comes down to it, “brand” is just another word for identity. Your brand is simply the set of perceptions by which you are known.

KWGC is dedicated to drawing out and showcasing the qualities that your customers and prospects are likely to value most. Our branding processes include:

Market Positioning

• Defining Key Attributes

• Audience Targeting

• Key Message Development

Identity Systems

• Name Development  (Company, Product or Service)

• Logo Development

• Tag Line Development

• Graphic Standards

Intellectual Property

• Trademark research

• Trademark Application

Graphic Design
 

After the defining of Key Brand Attributes and the targeting of Key Audiences, Graphic Design is, of course, integral to the branding process. Design-orientated branding elements typically include:

• Packaging

• Collateral Systems

• Trade Show Graphics

• Signage

• Annual Reports

To ensure consistency and efficiency in managing branding assets over time, KWGC offers a Print Management Program to Manage the Production and reprinting of all print elements and materials.

Public Relations

Augmenting our full-service approach to Brand Management, KWGC Public Relations offers strategic solutions, documented accountability and proven results. Our Public Relations services include:

• Strategic Planning

• Media Relations

• Research

• Publicity

• Special Events

• Speaker Programs

• Investor Relations

• Trade Show Support

• Internal  & Community Relations

• New Product Introductions

• Case Studies / Testimonials

• Recognition and Loyalty Programs

Communications

Traditional  & Digital Media
 

Just as there will always be a role for a human sales force, there will always be a role for Paid Media and Direct Response Advertising in the toolbox business uses for revenue generation. KWGC services in this area include:

• Strategic Planning

• Communication Strategy

• Campaign Concepts

• Media Research, Negotiation and Buying

• Campaign Implementation

• Design and Art Direction

• Copywriting

• Print Production

• Broadcast Production

Digital Media have proven uniquely successful, expanding the realm of what is possible – as well as what is practical and economical – with regard to communication production and deployment, KWGC’s digital media services include:

• Internet Applications

• Website Development

• Web-based Application Development

• Flash Applications

• Digital Video and Streaming Video

• SEO Optimization

• Email Marketing